Business Need
Targeting the community college audience as an underserved market for entrepreneurship course materials, the Kauffman Foundation assembled a development team to create new courseware for a full semester course for aspiring and early stage entrepreneurs. The course was conceived as a blended e-learning course in which instructor-led classroom instruction is fully supported by online educational materials including readings and media, exercises, assessments, exams, and administrative support. The development team included veterans of previous Kauffman learning programs, including Dave Lash, as well as the Cisco Learning Institute which served as advisor and production partner.
Our Role
Dave's responsibilities as a member of the development team were in four principal areas:
Helping to map the course over a 15-week schedule; strategizing the interplay of individual study, classroom activity, and exercises; and defining the content elements.
Working with a subgroup to develop the look and feel for the course, including wire frames, navigation, design treatment, uses of Flash and media, and technical requirements.
Identifying content and resources to supplement the core curriculum from which the course was derived.
Most significantly, acting as the media coordinator to conceive, sketch, and specify over 400 media elements including diagrams, illustrations, photo narratives, Flash animations, vignettes, and online activities.
[Most of the final art for this course was created by an illustrator from detailed sketches and specs prepared by Dave Lash.]
